Hyderabad, May 18, 2013 - Surfing the web safely can be a tricky business. How do you really know whether a website you visit can be trusted? Antivirus software might keep you covered when it comes to viruses and malware, but dangers such as scams, spam and untrustworthy online stores are becoming more widespread. The most effective way to spot these additional online threats is through millions of human eyes, in other words crowdsourcing
The WOT add-on helps you discover trustworthy websites by giving ratings and reviews based on the real life experiences of millions of users. WOT’s ratings are crowd-sourced through its worldwide community and provide a traffic-light system to alert users to potential threats.
The tool identifies and alerts users to questionable content, unreliable online stores, and potential threats to child safely and privacy, which traditional anti-virus softwarecannot pick up. The WOT community gives over two million website ratings a month, identifying both trustworthy and potentially harmful sites.
The top reported threats last month were spam and online scams, which are both big issues for today’s Internet users. A scam can be anything from a pyramid scheme to an online store selling counterfeit products, or websites that trick people into costly subscriptions.
Seeing where the future of the web was going, two post-graduate students at the Tampere University of Technology, Sami Tolvanen and Timo Ala- Kleemola, hit on the idea of the crowdsourced website reputation rating and review tool Web of Trust (WOT) in 2005. They wanted to create a system where people could share their real-life experiences of different sites, so that other users could benefit and find sites they can trust.
WOT works as a free add-on for your Internet browser and crowdsources ratings from a global community of millions of users, who rate and comment on websites based on their personal experiences. WOT is based ona patented system to make sure the ratings are reliable, accurate, and constantly updated. The user ratings are validated with other trusted third party information.
Today, WOT is the world’s leading crowdsourced website reputation service with millions of users all around the world, and has been recommended by PC World, New York Times and many more.
Web users can start using WOT simply by downloading the free add-on to their browsers. After downloading, your browser will start displaying a colored traffic light next to every link to show the trustworthiness of a site. The WOT add-on works with Firefox, Google Chrome, Internet Explorer, Opera, Maxthon and Safari.
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