Photo Caption: The Bed of Roses installation at Qatar Duty Free in Hamad International Airport
DOHA Qatar 14
April 2015- Qatar
Duty Free has unveiled an exclusive 180-square metre Dior Les Parfums podium
with an avenue of 6,000 roses delicately hand-planted one-by-one to create a
garden atmosphere in Hamad International Airport (HIA).
Visitors to the
dramatic Dior Les Parfums podium will be instantly transported into the
different worlds of Dior with an opportunity to discover the exclusive La
Collection Privee range a collection of 12 authentic elegant fragrance
creations for men and women, using only selected exceptional quality
ingredients.
Handcrafted in a traditional manner, these fragrances benefit from
all of Dior's know-how and expertise. Dior will also use this platform to
showcase the worldwide launch of Feve Delicieuse, a new story among the
Collection Privée.
“Qatar Duty Free is
proud to work closely with Dior Les Parfums to present this unique and creative
concept at Hamad International Airport,” said Senior Vice President Qatar Duty
Free Keith Hunter. “Our mission is to provide passengers passing through the
airport with memorable experiences and we believe that a visit to Dior’s “rose
garden” is unforgettable.”
A unique engraving
service will also offer customers the choice of having the Dior bottles they
purchase engraved with names or messages for themselves or their friends and
family – the perfect gift for any occasion.
This exclusive Dior
promotion is just the latest collaboration with QDF, which boasts the biggest
collection of the beauty brand’s fragrances and cosmetics in any airport in the
world.
Fragrances have been
at the heart of the House of Dior ever since its creation in 1947 and flowers
continue to be an eternal source of inspiration for Francois Demarchy, Dior’s
Perfumer-Creator, who endeavours to perpetuate the heritage of the brand
through his use of flowers in its new creations.
At HIA QDF offers
40,000 square metres of combined retail, food and beverage facilities,
establishing the retailer as a premier shopping and dining destination. With
more than 70 retail outlets offering an unprecedented selection of designer
labels, fashion, electronics, gourmet foods and much more, Qatar Duty Free at
HIA caters to all passengers’ tastes. In addition, more than 30 cafes and
restaurants offer a sumptuous selection of global and local cuisine. Other
luxury brands also available at HIA include: Bulgari, Hermes, Giorgio Armani,
Hugo Boss, Mont Blanc, Rolex and Chanel.
For
more information and full terms and conditions, please visit www.qatardutyfree.com.qa
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